Management of Permanently Unique

The mission of ‘Permanently Unique’ is to create unforgettable experiences through innovation and creativity that can’t be found elsewhere. This is our purpose and that is what drives us…. permanently unique, always different, forever new. Meet our leadership team who help make this a reality.

Adam Jones

Founder / Chairman

Drew Jones

Co-Founder

Dan Purnell

Chief Executive Officer

Gemma Peel

Finance Director

Matt Downes

Global Head of Culinary

Mirek Bulka

UK Head of Operations

All
Fenix
Louis
Tattu

Louis Dubai

October 6th

Louis to open a new destination of timeless sophistication

Permanently Unique Group is bringing Louis to Dubai, with an atmosphere of low lights, live jazz, and timeless Italian-American flavours - a velvet-lined return to dining’s golden era.

Fenix Dubai

October 2nd

Introducing Fenix to Dubai: Redefining Dubai’s dining scene

Permanently Unique Group is set to debut Fenix Dubai soon, a 'joyously over-the-top' restaurant showcasing exceptional modern Greek-Mediterranean cuisine.

Fenix Mayfair

June 10th

Fenix prepares to debut its newest location

The second Fenix location will launch on Piccadilly Mayfair in Winter 2025/26. The glamorous flagship location will feature 160 covers and a central live charcoal grill with counter style dining.